Does Direct Mail Marketing Work?

It probably won’t work for you if you still think that it won’t. I used to think that for a few years because I wasted a lot of money on direct mail marketing a few years ago, so I stopped direct mail and migrated to online advertising and that worked for a while. But the pendulum has swung back again and I am now getting some good results from direct mail marketing again.

My response rates are still low, but the responses I am getting are better quality leads than I have been receiving from online advertising and fishing through the MLS. I started a couple marketing campaign s a couple of months ago, with little to no results. But I just started hitting the same list a second time and in the past week, I have received 4 good leads. One I have an offer in on a free and clear property, one the seller is still stuck in fantasy land and the other has two rental properties that need short sales, but the numbers look good enough to try them. 

If you haven’t tried direct mail marketing lately, then now would be a good time to get back to the grind stone and create your own marketing campaign. You can watch a training video I did a couple of weeks ago on our marketing night and download my Post Card, Flyer and Letter that I created with our students help over the past couple of months. If you are not a Premium Member yet at www.RealEstatePromo.com, then you will need to create a free account, then upgrade to Premium Membership to access the training videos and all the downloads, but it will be well worth it to become a Premium Member. You will even get a killer Profession Real Estate Investors Website as part of your Premium Membership.

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Real Estate Investing requires us to maintain a buyers list, seller leads, and other various prospects. Now that more investors are using the internet for real estate marketing investors need a way to maintain those lists in efficiently and effectively. This is where Auto Responders come into play…


When you are taking your real estate marketing online you will ultimately be obtaining emails that need to be catered to in certain ways. In fact, there are two major elements to any auto responder: On the one hand you have the auto responder itself which is a program that sends out a series of emails to a lead. This works particularly well for following up with seller leads leads because the actual content doesn’t require any updating. On the other hand we have the broadcaster which sends out one single email blast to a list. This comes in particularly handy with buyers and investors that you will be updating with the most current content.


Finding quality information on using auto responders can be a daunting task. So what we have to together in this post is a list of recommended readings the will give you a great foundation for learning how to use auto responders.


As you’re going through this collection you’re bound to have questions on using auto responders and as these questions arise we encourage you to post your questions in the comment section of the post you are on. When these questions are posted I’m notified and then we’ll answer your question and add it to this Auto Responder FAQ.


The auto responder is a time spread series of emails which is best used as a long term strategy for fielding seller leads. We all know that sellers can take their sweet time coming to terms with their situation, so you program your auto responder to follow what got them to submit their information (like a special report/squeeze page). The website s we offer with the training archives for $25/month are equipped to integrate Aweber so the lead from the site goes automatically to the auto responder making your online campaign more self autonomous. So when they sign up, they automatically get email #1 which would be your follow up #1. Then you set another email to be sent to that lead 3 days after with another follow up with more convincing copy and so on. Once you have programmed the auto responder with a schedule it will run automatically on every incoming lead that triggers it.


The broadcaster on the other hand sends 1 single email to a whole list of emails. Typically this is best used for keeping your buyers list up to date on your inventory and is a good simple way to keep touching base. Then when they unsubscribe they’re no longer looking or you’re going overboard on your email email blast. This is something to be particularly mindful of as everything you send should have a particular relevance and value to them. So a broadcast is something current that you update specific details or offerings on while an auto responder is a little more ambiguous as it works to convey a single message through a series of emails rather than provide a time sensitive update


Get your questions answered by posting in the comment section below!


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Real Estate Marketing

What is marketing? Marketing in real estate investing is just simply ways for motivated sellers to find you. Finding leads I believe is what real estate investing is all about. If you have no leads coming in then you have no deals and no money. This is why marketing is key to your success. We are not in the real estate investing business we are in the marketing business. You need to get the word out about what you do and let your whole town know that you buy houses. I am going to talk about what I think are some of the best ways to market for real estate investing.

Networking

Networking is a key to success in real estate investing. 99% of other investors out there hate to network. Networking like a mad man will give you an advantage over most of them. A real estate investor needs to be going to every networking event possible. REIA’s, Chamber events, BNI, mastermind groups and every event you can go to. You need to be giving your card out to everyone you meet. The more cards you give out the better chance of getting leads. You will most likely get I lead out of every 50 cards you pass out. Most people just through the cards away or stuff them in a dresser. But that 1 lead could net you $10,000 or more. A good thing about networking is that it gets the word out about what you do.

Classified Ads

Classified ads are a great place to advertise what you do. It is a must for every real estate investor to have an ad somewhere. Start off with a local paper like the thrifty nickel or one of the free papers. Its costs around $15 a week to have you ad in their but you get lots of great exposure. I know what you are thinking there are tons of other investors in the paper and in the classifieds. But I have called all of them that advertise and I will tell you that only two of them have ever answered their phone. The rest I am still waiting for them to return my call.

Your ad should just be something simple like I Buy Houses Cash, with your phone number. You should get a little creative and make your ad stand out from the others. Its real simple and remember to answer you phone.

Bandit Signs

Bandit signs are just simply signs that you put up around the community on telephone poles that say I buy Houses and a phone number. Most places hate them and you could get fined for putting them up. I had some up for a while and had great success with them, they work. If you do get a call from the code enforcement just comply with their wishes. Some people have told me to put them up on Friday nights and take them down Sunday nights. If the code enforcement harasses you I would recommend doing this.

Flyers

Flyers can be a great source of leads. What I do is make up flyers that just simple say Cash for you house. I list some things like have your been transferred? facing foreclosure?, behind on payments?, getting divorced?, etc. Then I put my phone number and web site.

I put these flyers out all over the place, at local businesses, and just find places that allow me to put them up. There are hundreds of businesses out there that have bulletin boards and allow you to put flyers up. Do this every week because that’s about as long as your flyer will last. Most get pulled down by others putting up flyers.

Mailers

Every big real estate investor does mailers. The most successful marketing in the world is direct marketing. Mailers are a pretty simple thing to do, that a lot of people do not do. It does take time to put together a mailer, print them out, stamp and lick all the envelopes but you will have leads coming in like crazy. So who should you send mailers too? People in foreclosure, landlords, vacant property owners (not the vacant house), people getting divorced, people late on payments, and really anyone that you think is motivated to sell.

The letters should just be one page saying that you would like to purchase the house they own, and that you can pay cash and close fast. Every real estate investor needs to be sending out some sort of mailer weekly.

Online Marketing

The internet is becoming the biggest place to find deals and for motivated sellers to find you. Statistics have shown that over 80% of home sellers and buyers start their search online. This means that if you do not have an online presence you are losing tons of business.

What should everyone have when doing online marketing? Every real estate investor should first off have a Seller and Buyer Squeeze page. These are pages or sites where sellers and buyers can give you’re their information. An investor should also have a word press blog. This helps to build your online presence; it’s a place where you can put articles and tips for sellers and buyers. Real estate investors also need to have ads all over the free online classified sites. This is just the basics for online marketing. I could write a book about it. Just learn as you go and read everything you can on online marketing. Also social media is a must. Get on all the social media sites.

All of these marketing venues are pretty inexpensive and should be done by everyone. There are several other ways to market your business but I would start here and work your way up. The key to all of this working is doing these consistently. To run a successful real estate business you have to be doing each one of these things weekly.

Filed under: REI Marketing

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